to medium enterprises (SMEs) are currently facing the challenges and
opportunities of the global trend towards digital, online and mobile
technologies. However, many SMEs are not prepared to engage with these digital
technologies, while others seem unwilling to embrace them.
SMEs in the Digital Economy: Surviving the Digital Revolution explores the many benefits, but also some of the risks, for SMEs in
the digital economy. The overall message is that it is crucial to engage with
the digital economy. Ignoring it is not an option. Owner-managers need to
improve their knowledge and acquire the skills to effectively participate in
the emerging digital market.
contains ten chapters from a range of specialist authors. Each chapter has a
unique but important message on the impact of the digital economy on SMEs in
Australia and New Zealand, and the various ways in which SMEs are engaging in
this economy. It reflects the diversity of issues and the complexity of small
business as an area for government, industry and academics seeking to shape
effective policies to support this important sector.
Kotey, Bernice; Mazzarol, Tim; Clark, Delwyn; McKeown, Tui; Battisti, Martina
Surviving the Digital Revolution
About the book
Table of Contents
Part 1: Chapter 1 - The digital economy and its impact on Australian and New Zealand SMEs; Part 2: Chapter 2 - Small business commissioners: Improving the quality of the business environment in the digital economy, Chapter 3 - The antitrust concerns of SMEs: Who contacts the competition regulator and why?, Chapter 4 - Rural development in the digital era: A case of a born-global SME in Estonia, Chapter 5 - Financing SMEs in the digital economy: Barriers to public equity funding from the National Stock Exchange of Australia; Part 3: Chapter 6 - The use of information and communications technologies by SMEs, Chapter 7 - Independent professionals and the digital age: Online as an essential element for success, Chapter 8 - Small and medium-sized regional accounting firms: Information and communication technologies, Chapter 9 - SMEs and workplace technology, Chapter 10 - New business models that incorporate the digital economy, Index.
200 x 250
About the authors
Bernice Kotey is Associate Professor of Small Business Management and Accounting at the University of New England, Armidale in NSW, Australia.
Tim Mazzarol is Winthrop Professor in Entrepreneurship, Innovation, Marketing and Strategy at the University of Western Australia.
Delwyn Clark is Professor of Strategic Management and Associate Dean Research at the Faculty of Management at University of Waikato in Hamilton, New Zealand.
Tui McKeown is a senior lecturer in the Department of Management within the Faculty of Business & Economics at Monash University in Melbourne, Australia.
Martina Battisti is a senior lecturer in the School of Management at Massey University in New Zealand.