Innovation, Third Editionprovides an overview of the theory, practice and context of
entrepreneurship and innovation at both the industry and firm level. It
provides students with a foundation of ideas and understandings designed to
shape their thinking and behaviour to better appreciate the role of innovation
and entrepreneurship in modern economies, and to recognise their own abilities
in this regard.
Aimed at students studying entrepreneurship at both postgraduate and
undergraduate level, Entrepreneurship and
Innovation, Third Editioncreates entrepreneurial awareness, develops analytical and creative
skills, and encourages the self-development of students into entrepreneurial
business owners or employees.
The text brings together research on entrepreneurship and innovation
– as they are largely indivisible elements and cannot be adequately understood
if studied separately – and provides the reader with an overview of these
elements and how they combine to create new value in the market. This third edition has been updated with
recent international research, including research and examples from Europe, the
US, and the Asia-Pacific region.
This supplementary workbook is designed
to complement the full text. It contains chapter reviews, learning activities,
creative journals, and numerous case studies to help solidify student learning.
Mazzarol, Tim; Reboud Sophie
About the book
Table of Contents
Chapter 1 – A social and economic process, Chapter 2 – The entrepreneur mind and action, Chapter 3 – The entrepreneurial process, Chapter 4 – Intrapreneurship, Chapter 5 – Small business, Chapter 6 – Adoption and diffusion of innovation, Chapter 7 – Entrepreneurial vision versus the planning ethos, Chapter 8 – Financing the venture, Chapter 9 – Technology, technopreneurs and disruptive innovations, Chapter 10 – Intellectual property management and commercialisation, Chapter 11 – Team building and company leadership, Chapter 12 – Social Entrepreneurship and Co-operative Enterprise
200 x 250
About the authors
Tim Mazzarol, BA (Hon), BEd, MBA, PhD is an Associate Professor in Entrepreneurship and Strategy at the Graduate School of Management, University of Western Australia and Director of the UWA Business School’s Centre for Entrepreneurial Management and Innovation (CEMI). He has extensive experience in designing, developing and delivering management education programs targeted at a wide range of levels from undergraduate to postgraduate.
He has over fifteen years of working within small business development roles including that of Senior Lecturer in Entrepreneurship at the School of Management, Executive Director of the Bank West Entrepreneurship and Business Development Unit at Curtin University of Technology, and Research Fellow within the Institute for Research into International Competitiveness (IRIC) at Curtin Business School.
He has ten years of experience with the Department of Foreign Affairs and Trade including a diplomatic posting to the Australian Embassy Bangkok. He was also an Assistant Agency Manager with National Mutual where he managed sales teams and dealt with numerous small business clients. He is a major share-holder and non-Executive Director of JMG Marketing (Aust) Pty Ltd.
Tim is an active member of the Australia and New Zealand Academy of Management (ANZAM), the International Council for Small Business (ICSB), the Small Enterprise Association of Australia and New Zealand (SEAANZ), the Entrepreneurship and Small Business (EISB) research network and the EISB research network of the European Foundation for Management Development (EFMD).
He is widely published both nationally and internationally within the field of entrepreneurship and small business management and is a member of the editorial advisory board for the Journal of Small Business Management, and Small Enterprise Research: the Journal of SEAANZ.
Tim has consulted widely to both government and industry including the Governments of Australia, Canada and Western Australia; and such organisations as Nokia, BankWest Ltd, StateWest Credit Society, the Water Corporation of WA, Wesfarmers Ltd, LandCorp, Woodside Ltd, the Small Business Development Corporation and a wide variety of small to medium enterprises. He is a member of the Scientific Advisory Committee of the Centre for Business Research (CEREN) at the Burgundy School of Business, Groupe ESC Dijon Bourgogne, France.
Sophie Reboud is the Head of Research and a Professor of Strategy and Management of Innovation at the Burgundy School of Business (BSB), Groupe ESC Dijon Bourgogne in France. In 2011, Sophie was appointed an Honorary Research Fellow of the University of Western Australia in recognition of her outstanding contribution to research collaboration with UWA. Her research, in the area of strategic management of innovation and technology, is widely published.