Small Business Management,
Third Editionaims to familiarise students with the
theory and practice of small business management and challenge assumptions that
may be held about the way small business management can or should adopt the
management practices of larger firms.
For students interested in establishing and managing
their own small firm, this book can help them to focus their thinking on the
realities of life as a small business owner-manager – both its challenges and
For postgraduate students that are keen to ‘make a
difference’, this text enables them to understand how they might consult to
small firms and assist owner-managers in establishing and growing their
This book should also prove useful to small business
owner-managers as a general guide on how they might better manage their
operations; to managers in large corporations and financial institutions who
deal with small businesses as clients or suppliers; and to professionals such
as accountants, lawyers and consultants who provide advice and other services
to small businesses.
Business Management, Third Editionalso has relevance for the general reader
interested in the significant contribution that the small business sector plays
in the national economies of many countries around the world.This third edition has been updated with recent
international research, including research and examples from Europe, the US,
and the Asia-Pacific region.
This supplementary workbook is designed to
complement this text. It contains chapter reviews, class assignment activities,
quizzes and essay questions, and numerous case studies to help solidify student
Mazzarol, Tim; Reboud, Sophie
About the book
Table of Contents
Part 1: Chapter 1 - The role of the small business within the economy, Chapter 2 - Entrepreneurs vs owner-managers, Chapter 3 - Surviving the early years; Part 2: Chapter 4 - Planning and strategy in the small firm, Chapter 5 - Creating customers, Chapter 6 - The process of growth in the small firm, Chapter 7 - Small firms and human resources; Part 3: Chapter 8 - Debt vs equity, Chapter 9 - Cash flows, profit and working capital; Part 4: Chapter 10 - Franchising and legal issues for small business, Chapter 11 - Buying, selling and valuing the business, Chapter 12 - The owner-manager and the troubled company.
200 x 250
About the authors
Tim Mazzarol is a Winthrop Professor within the UWA Business School where he specialises in marketing, strategy, entrepreneurship and innovation. He is a member of the Australian Market and Social Research Society as well as an affiliate Professor at the Burgundy School of Business, Groupe ESC Dijon Bourgogne, France.
Tim has over fifteen years’ experience working in small business development roles, and has extensive experience in designing, developing and delivering management education programs to both undergraduate and postgraduate students. He is widely published both nationally and internationally within the field of entrepreneurship and small business management, and is a member of the Academy of Management, the Australian and New Zealand Academy of Management, the International Council of Small Business, and the Australian Institute of Management.
Sophie Reboud is the Head of Research and a Professor of Strategy and Management of Innovation at the Burgundy School of Business (BSB), Groupe ESC Dijon Bourgogne in France. In 2011, Sophie was appointed an Honorary Research Fellow of the University of Western Australia in recognition of her outstanding contribution to research collaboration with UWA. Her research, in the area of strategic management of innovation and technology, is widely published.